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Fan Survey




We sent a survey to our fans in response to COVID-19. We wanted to know what you thought about returning to our facility as well as identify areas of concern and desired protocols. The electronic survey was distributed via email and our social media channels.

Objectives

Understand the likelihood and timing of our fans returning to our facility
Identify concerns about returning to our facility
Gauge the desire for specific health safety procedures
Measure the comfort level with a few basic possible protocols


METHODOLOGY & DATA

13

QUESTIONS

11

DAYS
5/26/2020 - 6/5/2020

376

RESPONSES



Here's what our fans had to say.




Indoor Concert / event

5,000 - 15,000 attendees
We asked our fans to estimate how long after being cleared by local government until they will attend this type of live event.



OUTdoor Concert / EVENT

5,000 - 10,000 attendees
We asked our fans to estimate how long after being cleared by local government until they will attend this type of live event.



CONVENTION CENTER

5,000 attendees / 75,000 sq ft area
We asked our fans to estimate how long after being cleared by local government until they will attend this type of live event.



SMALL MEETING

50 attendees / 1,500 sq ft area
We asked our fans to estimate how long after being cleared by local government until they will attend this type of live event.



Event Attendance

We asked our fans to estimate how many events they attended annually in our facility prior to COVID-19.
  • 48% three to six events
  • 29% one to two events
  • 11% more than ten events
  • 10% seven to ten events
  • 2% zero events

66%

will attend the same number of events or more


Fan Concerns

We asked what concerns our fans had about returning to live events. Respondents could select as many as applied.
  • 64% cleanliness of venue overall
  • 55% health safety for you and your family
  • 53% cleanliness of restrooms
  • 51% cost of attending an event
  • 46% cleanliness of food service areas
  • 12% conducting box office transactions

84%

will feel comfortable using a venue restroom


Desired Health Safety Procedures

We asked what specific health safety procedures our fans are looking for when returning to live events. Respondents could select as many as applied.
  • 68% available sanitizers
  • 35% employee temperature screenings
  • 34% employees wearing masks
  • 31% social distancing space markers
  • 31% none; I am comfortable returning to previous practices
  • 30% patron temperature screenings
  • 29% signage detailing venue cleaning and sanitizing schedule
  • 25% patrons required to wear a mask

60%

will feel comfortable sitting next to another party at an event


FAN COMFORT

We asked our fans about their comfort level with possible protocols when returning to live events. Respondents could select as many as applied.
  • 78% will attend an event if required to pass a temperature screening
  • 44% will attend an event if required to wear a mask




Swiftel Center Health Safety Program

Ensuring your health, welfare and safety has always been and continues to be our highest priority. We know that the best experiences begin with providing a safe and comfortable environment.

The Swiftel Center Health Safety Program is a comprehensive program based on the most effective health safety practices currently available.
Our guests can continue to expect the same care and exceptional service that we have come to pride ourselves on while also doing our part to keep our community safe. Events are our passion. And so is providing...

Midwest hospitality at its best.




COVID-19 Information


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