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The Swiftel Center




The Swiftel Center is a gathering place for cultural, recreational and educational events. With a 30,000 square foot arena, state-of-the-art banquet rooms, conference rooms and in-house catering, the Swiftel Center is an international award-winning venue of excellence and one of South Dakota’s premier event centers.

Midwest hospitality at its best.



Mission


It is the mission of the Swiftel Center to enhance the quality of life for the citizens of the region by providing a gathering place for cultural, recreational and educational events, thereby positively impacting the economy of Brookings.

Vision


The Swiftel Center is a diverse facility that provides a positive economic impact to the City of Brookings by hosting live spectator events, banquets, meetings, consumer and trade shows, conferences and conventions. The Swiftel Center staff actively strives to maintain a facility that provides a diverse, exceptional and positive guest experience. To pursue our vision, we uphold these values:

To be open, honest, responsible, ethical and accountable

To treat each other with compassion, respect and sensitivity

To continuously improve our services through initiative and innovation

To foster an environment that maintains an open exchange of information and opinions

To inspire others to reach their full potential

To treat our guests with “Midwest Hospitality at its Best”




Spotlight on Numbers

Since opening in 2001, the Swiftel Center has hosted a variety of events - from local banquets to state tournaments to national touring shows. Check out our current numbers.

1,975,133

TOTAL ATTENDANCE

4,178

TOTAL EVENTS



Owned & Operated

The Swiftel Center is owned by the City of Brookings and operates under a management agreement with VenuWorks, Inc.

VENUWORKS

VenuWorks is dedicated to delivering fun at all of its facilities and making memorable experiences for our patrons. Patrons who have satisfying and exciting experiences and memories at the facilities we manage will return again and again and will bring their friends with them.


CITY OF BROOKINGS

The City of Brookings serves all administrative duties for Brookings. Run by a seven member council, Brookings operates under the City Manager form of government.




Our History

The Swiftel Center is the result of a tremendous amount of hard work and dedication by the City of Brookings, many local entities, and passionate citizens. The following outlines our remarkable history.

2001

OFFICIALLY OPENED


MANAGEMENT CONTRACT

2002

FIRST NATIONAL TOURING CONCERT

2003

VENUE MOTTO


NAMING RIGHTS

2006

TICKETING PARTNER


MOST EVENT DAYS IN ONE YEAR

2008

IN-HOUSE FOOD & BEVERAGE

2010

FIRST SOLD-OUT CONCERT

2011

ONE MILLIONTH GUEST


10TH ANNIVERSARY

2013

FIRST HEADLINING TOUR - FLORIDA GEORGIA LINE

2014

SECOND HEADLINING TOUR - JAKE OWEN

2015

VENUE EXCELLENCE AWARD


MOST ATTENDEES IN ONE YEAR

2016

15TH ANNIVERSARY

2017

LARGEST CONCERT AUDIENCE

2018

GEORGE S. MICKELSON GREAT SERVICE AWARD


RENOVATED SWIFTEL CENTER RIBBON CUTTING CEREMONY

2019

NATIONAL ASSOCIATION OF INTERCOLLEGIATE ATHLETICS NAMES “BEST NEW CHAMPIONSHIP HOST” AWARD RECIPIENT




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Concerts. Tournaments. Banquets. Sports. Family Shows. Rodeos. See what's coming up next.

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