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Experience Next Level

The Swiftel Center to unveil newly installed digital display in the arena

Brookings, S.D. (11/01/2017) – Experience the next level. The Swiftel Center has installed a brand-new, full-color Daktronics digital display in the arena. The display will be unveiled at the First Chance Bonanza PRCA Rodeo on November 3 and 4.

The new digital display will enhance the live event experience for all attendees. The display is a 10mm video display, built by Daktronics. It has 448 lines of resolution by 768 columns. The active area of the video board is 14’ 6” by 24’ 11”.

  • 1024 pixels in one module
  • 16 modules in one cabinet
  • 24 cabinets in the whole display
  • 393,216 pixels total in the display
  • February 2002 – First installed a monochrome digital display in the arena
  • February 28, 2002 – Used the monochrome display for the first time at a district basketball event
  • March 2, 2002 – Officially unveiled the monochrome display at a Brookings Chamber event
  • August 2017 – Old monochrome display removed from the arena
  • September 8, 2017 – Swiftel Center staff visited Daktronics and signed the new display cabinets
  • October 2017 – New full-color digital display installed in the arena
  • November 3, 2017 – Will officially unveil the full-color display at the First Chance Bonanza PRCA Rodeo
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Press & Media Contact
Kristina Lankow, Sales & Marketing Manager
Phone: 605-692-7539
Email: klankow@swiftelcenter.com


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