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Experience Next Level

The Swiftel Center to unveil newly installed digital display in the arena

Brookings, S.D. (11/01/2017) – Experience the next level. The Swiftel Center has installed a brand-new, full-color Daktronics digital display in the arena. The display will be unveiled at the First Chance Bonanza PRCA Rodeo on November 3 and 4.

The new digital display will enhance the live event experience for all attendees. The display is a 10mm video display, built by Daktronics. It has 448 lines of resolution by 768 columns. The active area of the video board is 14’ 6” by 24’ 11”.

NEW DIGITAL DISPLAY
  • 1024 pixels in one module
  • 16 modules in one cabinet
  • 24 cabinets in the whole display
  • 393,216 pixels total in the display
TIMELINE
  • February 2002 – First installed a monochrome digital display in the arena
  • February 28, 2002 – Used the monochrome display for the first time at a district basketball event
  • March 2, 2002 – Officially unveiled the monochrome display at a Brookings Chamber event
  • August 2017 – Old monochrome display removed from the arena
  • September 8, 2017 – Swiftel Center staff visited Daktronics and signed the new display cabinets
  • October 2017 – New full-color digital display installed in the arena
  • November 3, 2017 – Will officially unveil the full-color display at the First Chance Bonanza PRCA Rodeo
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Press & Media Contact
Kristina Lankow, Sales & Marketing Manager
Phone: 605-692-7539
Email: klankow@swiftelcenter.com
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