Tough Enough to Wear Pink

The Swiftel Center Tough Enough to Wear Pink campaign takes place every October. Funds raised by the Tough Enough to Wear Pink campaign are donated directly to the Brookings Health System Foundation and are used to promote local cancer screening benefits, such as regular mammograms. Funds also help provide information about the importance of breast self-examination and promote resources that are available for patients at Avera Medical Group Brookings and Brookings Health System. 100% of all campaign proceeds stay local to fight cancer and help patients right here in Brookings.

Are you tough enough?

How It Works

At the beginning of October, the Tough Enough to Wear Pink campaign kicks off with the unveiling of the new t-shirt. Each year features a unique design to spread the message to think pink. T-shirts are available for purchase throughout the entire month and can be purchased at the Ticket Office as well as various locations throughout Brookings. Group orders can be sent directly to swiftelcenter@swiftelcenter.com for fulfillment.

HERE'S HOW YOU CAN PARTICIPATE

Sign up for Tough Enough to Wear Pink updates
Watch for the t-shirt unveiling at the beginning of October
Purchase your t-shirt
Wear your t-shirt throughout the month of October
Challenge others to purchase a t-shirt
Send us your tough enough selfie (swiftelcenter@swiftelcenter.com)
Know that 100% of your dollars goes directly to fighting cancer and helping local patients

If your t-shirt wardrobe is already packed to the max, you can also make a monetary donation to the campaign. Contact our Ticket Office for more information on how you can donate. Call 605-692-7539 or email swiftelcenter@swiftelcenter.com.

Spotlight on Numbers

Since kicking off in 2006, the Swiftel Center has held the Tough Enough to Wear Pink campaign every October to raise funds for the fight against cancer. Check out our current numbers.

$60,880

TOTAL RAISED TO-DATE

100%

OF PROCEEDS STAY LOCAL

meet rita

Rita Leintz was diagnosed with breast cancer. She sat down to tell us more about her treatment and care at Brookings Health System. Thanks to Tough Enough to Wear Pink funds, Rita has been able to access helpful patient resources throughout her journey.

ORGANIZATION:
Brookings Health System Foundation

Swiftel Center

T-Shirt Gallery

Browse the gallery of past Tough Enough to Wear Pink t-shirt designs. Each year featured a unique design and color-coordinating shirt to inspire the Brookings community to think pink. See how many you have in your personal collection.

Want to know when t-shirts are available to order? Sign up for Tough Enough to Wear Pink updates.

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

News & Press Releases

Tough Enough to Wear Pink Campaign Raised More Than $2.7K

100% of proceeds stay local in Brookings
3/3/2020

Yes, Brookings IS tough enough. The 2019 Tough Enough to Wear Pink campaign raised $2,783 to donate directly to Brookings Health System Foundation to continue services that support local cancer patients.

More than $60,880 has been raised to-date through the annual Tough Enough to Wear Pink campaign. The Swiftel Center works with Brookings Health System Foundation to effectively distribute funds.

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Who can fight cancer? I CAN!

2019 Tough Enough to Wear Pink t-shirts on sale now!
10/1/2019

Brookings, S.D. (10/01/2019) – The Swiftel Center’s annual Tough Enough to Wear Pink campaign kicks off today and goes through the month of October. 100% of all campaign proceeds will be donated to Brookings Health System Foundation to promote cancer screening benefits, such as regular mammograms and local resources that are available for cancer patients.

The 2019 design features rough paint stroke texture with the word art phrase “FIGHT CANCER” with the “I CAN” highlighted in pink. The shirt is the signature soft style in light, heathered gray.

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TOUGH ENOUGH CAMPAIGN RAISED MORE THAN $4K

100% of proceeds stay local in Brookings
12/12/2018

Yes, Brookings IS tough enough. The 2018 Tough Enough to Wear Pink campaign raised $4,003 to donate directly to Brookings Health System Foundation to continue services that support local cancer patients.

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You Are TOUGHER Than You Think

10/1/2018

The Swiftel Center’s annual Tough Enough to Wear Pink campaign kicks off today and goes through the month of October. T-shirts will be available for purchase starting at 9:00 a.m. Proceeds will be donated to the Brookings Health System Foundation to support local cancer patients.

READ MORE >

Tough Enough Campaign Raised More Than $6K

2/6/2018

Yes, Brookings IS tough enough. The 2017 Tough Enough to Wear Pink campaign raised $6,158 to donate directly to Brookings Health System Foundation to continue services that support local cancer patients.

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You're Not Alone

Sinai Woman Turns to Breast Cancer Patient Champion for Support
10/16/2017

Rita Leintz of Sinai considers herself tough. So tough that when she was diagnosed with breast cancer on Oct. 14 last year, she kept up appearances for her family and friends. But inside, Rita felt alone.

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October Is Time to Think Pink

Swiftel Center kicks off annual Tough Enough to Wear Pink campaign starting October 2
10/2/2017

The Swiftel Center’s annual Tough Enough to Wear Pink campaign kicks off its 12th year Monday. T-shirts will be available for purchase starting at 9:00 a.m. Proceeds from t-shirt sales will be donated to the Brookings Health System Foundation to support local cancer patients.

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Tough Enough Campaign Helps Launch Local Breast Cancer Support Program

1/30/2017

Yes, Brookings IS tough enough. The 2016 Tough Enough to Wear Pink campaign raised $2,234 to help kick-off a new Breast Cancer Patient Champion (BCPC) program at Brookings Health System to support local breast cancer patients.

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October is Time to Think Pink

9/28/2016

The Swiftel Center’s annual Tough Enough to Wear Pink campaign kicks off its 11th year on Monday, October 3. T-shirts will be available for purchase starting at 9:00 a.m. Proceeds from t-shirt sales will be donated to the Brookings Health System Foundation to support local cancer patients.

READ MORE >

More than $5,000 Raised by 2015 Tough Enough to Wear Pink

12/02/2015

Yes, Brookings IS tough enough. The 2015 Tough Enough to Wear Pink campaign raised $5,133 to donate towards the fight against cancer. Staff members at the Swiftel Center presented the total campaign funds to Brookings Health System Foundation last week.

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