Are you tough enough?

How It Works

1. Watch for the t-shirt unveiling at the beginning of October
2. Purchase your t-shirt
3. Wear your t-shirt throughout the month of October
4. Challenge others to purchase a t-shirt
5. Send us your tough enough selfie (swiftelcenter@swiftelcenter.com)
6. Know that 100% of your dollars goes directly to fighting cancer and helping local patients

Spotlight on Numbers

$64,715

100%

T-Shirt Gallery

meet rita

Rita Leintz was diagnosed with breast cancer. She sat down to tell us more about her treatment and care at Brookings Health System. Thanks to Tough Enough to Wear Pink funds, Rita has been able to access helpful patient resources throughout her journey.

News & Press Releases

Tough Enough to Wear Pink Campaign is Back and "Stronger Than Cancer"

Tough Enough is BACK! And it’s stronger than cancer. The Swiftel Center’s annual Tough Enough to Wear Pink campaign kicks off today and goes through the month of October. T-shirts will be available for purchase starting at 9:00 a.m. All proceeds from the Tough Enough campaign are donated to Brookings Health System Foundation which means 100% of campaign efforts supports our local community right here in Brookings.

Tough Enough to Wear Pink Campaign Raised More Than $2.7K

Yes, Brookings IS tough enough. The 2019 Tough Enough to Wear Pink campaign raised $2,783 to donate directly to Brookings Health System Foundation to continue services that support local cancer patients.

More than $60,880 has been raised to-date through the annual Tough Enough to Wear Pink campaign. The Swiftel Center works with Brookings Health System Foundation to effectively distribute funds.

Who can fight cancer? I CAN!

Brookings, S.D. (10/01/2019) – The Swiftel Center’s annual Tough Enough to Wear Pink campaign kicks off today and goes through the month of October. 100% of all campaign proceeds will be donated to Brookings Health System Foundation to promote cancer screening benefits, such as regular mammograms and local resources that are available for cancer patients.

The 2019 design features rough paint stroke texture with the word art phrase “FIGHT CANCER” with the “I CAN” highlighted in pink. The shirt is the signature soft style in light, heathered gray.

TOUGH ENOUGH CAMPAIGN RAISED MORE THAN $4K

Yes, Brookings IS tough enough. The 2018 Tough Enough to Wear Pink campaign raised $4,003 to donate directly to Brookings Health System Foundation to continue services that support local cancer patients.

You Are TOUGHER Than You Think

The Swiftel Center’s annual Tough Enough to Wear Pink campaign kicks off today and goes through the month of October. T-shirts will be available for purchase starting at 9:00 a.m. Proceeds will be donated to the Brookings Health System Foundation to support local cancer patients.

Tough Enough Campaign Raised More Than $6K

Yes, Brookings IS tough enough. The 2017 Tough Enough to Wear Pink campaign raised $6,158 to donate directly to Brookings Health System Foundation to continue services that support local cancer patients.

You're Not Alone

Rita Leintz of Sinai considers herself tough. So tough that when she was diagnosed with breast cancer on Oct. 14 last year, she kept up appearances for her family and friends. But inside, Rita felt alone.

October Is Time to Think Pink

The Swiftel Center’s annual Tough Enough to Wear Pink campaign kicks off its 12th year Monday. T-shirts will be available for purchase starting at 9:00 a.m. Proceeds from t-shirt sales will be donated to the Brookings Health System Foundation to support local cancer patients.

Tough Enough Campaign Helps Launch Local Breast Cancer Support Program

Yes, Brookings IS tough enough. The 2016 Tough Enough to Wear Pink campaign raised $2,234 to help kick-off a new Breast Cancer Patient Champion (BCPC) program at Brookings Health System to support local breast cancer patients.

October is Time to Think Pink

The Swiftel Center’s annual Tough Enough to Wear Pink campaign kicks off its 11th year on Monday, October 3. T-shirts will be available for purchase starting at 9:00 a.m. Proceeds from t-shirt sales will be donated to the Brookings Health System Foundation to support local cancer patients.

More than $5,000 Raised by 2015 Tough Enough to Wear Pink

Yes, Brookings IS tough enough. The 2015 Tough Enough to Wear Pink campaign raised $5,133 to donate towards the fight against cancer. Staff members at the Swiftel Center presented the total campaign funds to Brookings Health System Foundation last week.

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