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About Us




The Swiftel Center is a gathering place for cultural, recreational and educational events. With a 30,000 square foot arena, state-of-the-art banquet rooms, conference rooms and in-house catering, the Swiftel Center is an international award-winning venue of excellence and one of South Dakota’s premiere event centers. The staff coordinates details to make every event spectacular from conception to reality.

In 2015, the Swiftel Center won the International Association of Venue Managers (IAVM) Venue Excellence Award. Hosting more than 3,000 events and having over 1.6 million patrons come through its doors are testaments of the team’s remarkable commitment and passion for venue excellence.

Mission


It is the mission of the Swiftel Center to enhance the quality of life for the citizens of the region by providing a gathering place for cultural, recreational and educational events, thereby positively impacting the economy of Brookings.

Vision


The Swiftel Center is a diverse facility that provides a positive economic impact to the City of Brookings by hosting live spectator events, banquets, meetings, consumer and trade shows, conferences and conventions. The Swiftel Center staff actively strives to maintain a facility that provides a diverse, exceptional and positive guest experience. To pursue our vision, we uphold these values:

To be open, honest, responsible, ethical and accountable

To treat each other with compassion, respect and sensitivity

To continuously improve our services through initiative and innovation

To foster an environment that maintains an open exchange of information and opinions

To inspire others to reach their full potential

To treat our guests with “Midwest Hospitality at its Best”




Spotlight on Numbers

Since opening in 2001, the Swiftel Center has hosted a variety of events - from local banquets to state tournaments to national touring shows. Check out our current numbers.

1,864,619

TOTAL ATTENDANCE

3,900

TOTAL EVENTS



Owned & Operated

The Swiftel Center is owned by the City of Brookings and operates under a management agreement with VenuWorks, Inc.

VENUWORKS
VenuWorks is dedicated to delivering fun at all of its facilities and making memorable experiences for our patrons. Patrons who have satisfying and exciting experiences and memories at the facilities we manage will return again and again and will bring their friends with them.

CITY OF BROOKINGS
The City of Brookings serves all administrative duties for Brookings. Run by a seven member council, Brookings operates under the City Manager form of government.




Our History

The Swiftel Center is the result of a tremendous amount of hard work and dedication by the City of Brookings, many local entities, and passionate citizens. The following outlines the remarkable history of the Swiftel Center.

2001

OFFICIALLY OPENED


MANAGEMENT CONTRACT

2002

FIRST NATIONAL TOURING CONCERT

2003

VENUE MOTTO


NAMING RIGHTS

2006

TICKETING PARTNER


MOST EVENT DAYS IN ONE YEAR

2008

IN-HOUSE FOOD & BEVERAGE

2010

FIRST SOLD-OUT CONCERT

2011

ONE MILLIONTH GUEST


10TH ANNIVERSARY

2013

FIRST HEADLINING TOUR - FLORIDA GEORGIA LINE

2014

SECOND HEADLINING TOUR - JAKE OWEN

2015

VENUE EXCELLENCE AWARD


MOST ATTENDEES IN ONE YEAR

2016

15TH ANNIVERSARY

2017

LARGEST CONCERT AUDIENCE

2018

GEORGE S. MICKELSON GREAT SERVICE AWARD

2019

RENOVATED SWIFTEL CENTER RIBBON CUTTING CEREMONY





Our City

Brookings is a nationally recognized, award-winning community with tons of things to keep you busy. This is where we call home.

CHECK BROOKINGS OUT >



Our Team

Event coordinators. In-house catering. Operations crew. Let us coordinate the details to make your event a spectacular reality.

CONTACT US >



See What's Coming Up


Concerts. Tournaments. Banquets. Sports. Family Shows. Rodeos. See what's coming up next.

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