On January 2, 2001, the Swiftel Center opened its doors for the first time to the public. At that time, the facility was known as the Brookings Area Multiplex, Inc. (BAMI).
VenuWorks was awarded the official contract for operating the management responsibilities of the Swiftel Center. At the time, VenuWorks was known as Compass Facility Management.
The official slogan for the Swiftel Center was crafted and put into use: MIDWEST HOSPITALITY AT ITS BEST.
Swiftel Communications was awarded the official contract for the venue naming rights. The name of the facility was officially changed from Brookings Area Multiplex, Inc. to the Swiftel Center.
The Swiftel Center was approved and awarded the status of official Ticketmaster partner. All ticketed events are made available for purchase through Ticketmaster.
MOST EVENT DAYS IN ONE YEAR
In 2006, the Swiftel Center hosted the most event days in one calendar year: 460 event days.
An event day is categorized as a singular event happening in the facility. There can be multiple event days happening on one day (i.e within 24 hours). For example, if the Swiftel Center hosts a private banquet and a conference in the same day, that would be counted as two event days.
IN-HOUSE FOOD & BEVERAGE
The Food & Beverage department was officially added as a complete in-house service with full catering and an Executive Chef.
FIRST SOLD-OUT CONCERT
Friday, March 12, 2010 marked the first ever sold-out concert at the Swiftel Center. Jason Aldean brought his "Wide Open" tour to Brookings along with special guest Luke Bryan. There were 5,314 fans in attendance.
ONE MILLIONTH GUEST
Saturday, September 24, 2011 marked the 1,000,000th guest through the Swiftel Center doors. Renae Mills of Brookings was presented with two free tickets to all events through the remainder of 2011 as well as a goodie bag valued at more than $2,000. The 1,000,000th guest celebration was awarded the same night as the Luke Bryan concert. Luke Bryan brought the CMT On Tour "Tailgates & Tanlines" tour to Brookings along with special guests Lee Brice and Josh Thompson.
The Swiftel Center celebrated it's 10th anniversary. On February 4, the facility hosted a birthday bash in conjunction with a Hairball concert - a wild retro ride that became a "Party for the Community."
FIRST HEADLINING TOUR - FLORIDA GEORGIA LINE
The Swiftel Center hosted its first headlining tour. Florida Georgia Line launched their first, ever headlining tour - "Here's to the Good Times" - in 2013. They selected the Swiftel Center as the site of the first concert on tour. When the Thursday, October 3 concert went on-sale to the public, it sold-out in 2.5 minutes.
CHECK IT OUT
Watch this epic fan video from the first moments Florida Georgia Line took the stage.
SECOND HEADLINING TOUR - JAKE OWEN
The Swiftel Center hosted another headlining tour. Jake Owen launched his first ever headlining tour - "Days of Gold" - in 2014. He selected the Swiftel Center as the site of the first concert on the tour. Jake Owen and his crew spent significant time setting up and rehearsing their concert at the Swiftel Center prior to the Thursday, March 20 concert.
CHECK IT OUT
Jake Owen created a video to document the beginning of his tour. Watch to see a majority of the footage filmed at the Swiftel Center.
VENUE EXCELLENCE AWARD
The Swiftel Center was awarded the 2015 Venue Excellence Award by the International Association of Venue Managers (IAVM). This is the highest award in the venue industry given by IAVM, which is the world’s largest professional association dedicated to the management of public assembly venues.
The Venue Excellence Awards recognize excellence in the management and operation of public assembly venues including arenas, convention centers, performing arts centers and stadiums. The award winner is determined based on excellence in each of the following: operational excellence, team-building and professional development, safety and security, and service to the community. Out of all arenas worldwide, the Swiftel Center was acknowledged as the best of the best in the Arenas category.
The Swiftel Center celebrated it's 15th anniversary. On January 28, the facility hosted an Open House Celebration for the community.
LARGEST CONCERT AUDIENCE
On Friday, December 1, 2017, the Swiftel Center hosted the largest concert audience: 5,619
Attendees packed the house at the Swiftel Center for the Thomas Rhett concert. Thomas Rhett brought his "Home Team" tour to Brookings along with special guests Old Dominion and Walker Hayes. This was a sold-out show.
George S. Mickelson Great Service Award
The Swiftel Center was awarded the 2018 George S. Mickelson Great Service Award presented by South Dakota Governor Kristi Noem and South Dakota Secretary of Tourism Jim Hagen at the 2019 Governor’s Conference on Tourism.
The George S. Mickelson Great Service Award honors businesses or organizations that have done an exemplary job of exceeding visitors’ expectations in customer service. It marks the culmination of a yearly hospitality program that involves hospitality training, customer comment cards, an employee recognition program, and an application for the Great Service Star designation.VIEW PRESS RELEASE