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About Us




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The Swiftel Center is a gathering place for cultural, recreational and educational events. With a 30,000 square foot arena, state-of-the-art banquet rooms, conference rooms and in-house catering, the Swiftel Center is an international award-winning venue of excellence and one of South Dakota’s premiere event centers. The staff coordinates details to make every event spectacular from conception to reality.

In 2015, the Swiftel Center won the International Association of Venue Managers (IAVM) Venue Excellence Award. Hosting more than 3,000 events and having over 1.6 million patrons come through its doors are testaments of the team’s remarkable commitment and passion for venue excellence.
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Mission


It is the mission of the Swiftel Center to enhance the quality of life for the citizens of the region by providing a gathering place for cultural, recreational and educational events, thereby positively impacting the economy of Brookings.

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Vision


The Swiftel Center is a diverse facility that provides a positive economic impact to the City of Brookings by hosting live spectator events, banquets, meetings, consumer and trade shows, conferences and conventions. The Swiftel Center staff actively strives to maintain a facility that provides a diverse, exceptional and positive guest experience. To pursue our vision, we uphold these values:

To be open, honest, responsible, ethical and accountable

To treat each other with compassion, respect and sensitivity

To continuously improve our services through initiative and innovation

To foster an environment that maintains an open exchange of information and opinions

To inspire others to reach their full potential

To treat our guests with “Midwest Hospitality at its Best”

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Spotlight on Numbers

Since opening in 2001, the Swiftel Center has hosted a variety of events - from local banquets to state tournaments to national touring shows. Check out our current numbers.
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1,712,871

TOTAL ATTENDANCE
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3,501

TOTAL EVENTS
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Owned & Operated

The Swiftel Center is owned by the City of Brookings and operates under a management agreement with VenuWorks, Inc.

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VENUWORKS
VenuWorks is dedicated to delivering fun at all of its facilities and making memorable experiences for our patrons. Patrons who have satisfying and exciting experiences and memories at the facilities we manage will return again and again and will bring their friends with them.

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CITY OF BROOKINGS
The City of Brookings serves all administrative duties for Brookings. Run by a seven member council, Brookings operates under the City Manager form of government.

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Our History

The Swiftel Center is the result of a tremendous amount of hard work and dedication by the City of Brookings, many local entities, and passionate citizens. The following outlines the remarkable history of the Swiftel Center.
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2001

OFFICIALLY OPENED

On January 2, 2001, the Swiftel Center opened its doors for the first time to the public. At that time, the facility was known as the Brookings Area Multiplex, Inc. (BAMI).

MANAGEMENT CONTRACT

VenuWorks was awarded the official contract for operating the management responsibilities of the Swiftel Center. At the time, VenuWorks was known as Compass Facility Management.

2003

VENUE SLOGAN

The official slogan for the Swiftel Center was crafted and put into use: MIDWEST HOSPITALITY AT ITS BEST.

NAMING RIGHTS

Swiftel Communications was awarded the official contract for the venue naming rights. The name of the facility was officially changed from Brookings Area Multiplex, Inc. to the Swiftel Center.

2006

TICKETING PARTNER

The Swiftel Center was approved and awarded the status of official Ticketmaster partner. All ticketed events are made available for purchase through Ticketmaster.

MOST EVENT DAYS IN ONE YEAR

In 2006, the Swiftel Center hosted the most event days in one calendar year: 460 event days.

An event day is categorized as a singular event happening in the facility. There can be multiple event days happening on one day (i.e within 24 hours). For example, if the Swiftel Center hosts a private banquet and a conference in the same day, that would be counted as two event days.

2008

IN-HOUSE FOOD & BEVERAGE

The Food & Beverage department was officially added as a complete in-house service with full catering and an Executive Chef.

2010

FIRST SOLD-OUT CONCERT

Friday, March 12, 2010 marked the first ever sold-out concert at the Swiftel Center. Jason Aldean brought his "Wide Open" tour to Brookings along with special guest Luke Bryan. There were 5,314 fans in attendance.

2011

ONE MILLIONTH GUEST

Saturday, September 24, 2011 marked the 1,000,000th guest through the Swiftel Center doors. Renae Mills of Brookings was presented with two free tickets to all events through the remainder of 2011 as well as a goodie bag valued at more than $2,000. The 1,000,000th guest celebration was awarded the same night as the Luke Bryan concert. Luke Bryan brought the CMT On Tour "Tailgates & Tanlines" tour to Brookings along with special guests Lee Brice and Josh Thompson.

10TH ANNIVERSARY

The Swiftel Center celebrated it's 10th anniversary. On February 4, the facility hosted a birthday bash in conjunction with a Hairball concert - a wild retro ride that became a "Party for the Community."

2013

FIRST HEADLINING TOUR - FLORIDA GEORGIA LINE

The Swiftel Center hosted its first headlining tour. Florida Georgia Line launched their first, ever headlining tour - "Here's to the Good Times" - in 2013. They selected the Swiftel Center as the site of the first concert on tour. When the Thursday, October 3 concert went on-sale to the public, it sold-out in 2.5 minutes.

CHECK IT OUT
Watch this epic fan video from the first moments Florida Georgia Line took the stage.

2014

SECOND HEADLINING TOUR - JAKE OWEN

The Swiftel Center hosted another headlining tour. Jake Owen launched his first ever headlining tour - "Days of Gold" - in 2014. He selected the Swiftel Center as the site of the first concert on the tour. Jake Owen and his crew spent significant time setting up and rehearsing their concert at the Swiftel Center prior to the Thursday, March 20 concert.

CHECK IT OUT
Jake Owen created a video to document the beginning of his tour. Watch to see a majority of the footage filmed at the Swiftel Center.


2015

VENUE EXCELLENCE AWARD

The Swiftel Center was awarded the 2015 Venue Excellence Award by the International Association of Venue Managers (IAVM). This is the highest award in the venue industry given by IAVM, which is the world’s largest professional association dedicated to the management of public assembly venues.

The Venue Excellence Awards recognize excellence in the management and operation of public assembly venues including arenas, convention centers, performing arts centers and stadiums. The award winner is determined based on excellence in each of the following: operational excellence, team-building and professional development, safety and security, and service to the community. Out of all arenas worldwide, the Swiftel Center was acknowledged as the best of the best in the Arenas category.

MOST ATTENDEES IN ONE YEAR

In 2015, the Swiftel Center hosted the most attendees in one calendar year: 133,136.

2016

15TH ANNIVERSARY

The Swiftel Center celebrated it's 15th anniversary. On January 28, the facility hosted an Open House Celebration for the community.

2017

LARGEST CONCERT AUDIENCE

On Friday, December 1, 2017, the Swiftel Center hosted the largest concert audience: 5,619

Attendees packed the house at the Swiftel Center for the Thomas Rhett concert. Thomas Rhett brought his "Home Team" tour to Brookings along with special guests Old Dominion and Walker Hayes. This was a sold-out show.




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Brookings
South Dakota

Brookings is a nationally recognized, award-winning community offering a dynamic, safe and family-friendly place to live. Be part of something special. #BeBrookings


ORGANIZATION:
Brookings Economic Development Corporation
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Our Team

Event coordinators. In-house catering. Operations crew. Let us coordinate the details to make your event a spectacular reality.

MEET OUR STAFF >
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See What's Coming Up


Concerts. Tournaments. Banquets. Sports. Family Shows. Rodeos. See what's coming up next.

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